Description
Mad Magazine – July 1965 – No. 96 – “Middle-of-the-Road Issue” – VG 4.0 – No Label
This July 1965 issue of MAD Magazine (No. 96) delivers another round of unforgettable satire with the irreverent style that defined an era. Headlined as the “Middle-of-the-Road Issue,” it skewers everything from Cold War spy thrillers to household advertising, garden catalogs, and sales gimmicks. Alfred E. Neuman grins from the cover with his usual wit:
“One of the biggest improvements we could make in the American Home is to take the scale out of the bathroom and put it in front of the refrigerator!”
Condition: Graded 4.0 Very Good
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No address label
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General surface wear and age-appropriate handling
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Please refer to photos for precise condition
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Includes protective plastic sleeve
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Combined shipping available – just ask!
Publisher Details
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Publisher: William M. Gaines
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Editor: Albert B. Feldstein
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Art Director: John Putnam
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Production: Leonard Brenner
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Associate Editors: Jerry De Fuccio, Nick Meglin
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Contributors: The Usual Gang of Idiots
Departments & Feature Highlights
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Substandard Brands, Inc. – Department of the Inferior Dept. (p.4)
A biting parody of cheap knockoffs and misleading brand names. -
The Man from A.U.N.T.I.E. – Hollerin’ Uncle Dept. (p.7)
A hilarious spoof on spy tropes, this time featuring a meddling aunt. -
Don Martin On the Job (p.13)
The King of Sound Effects strikes again in office antics and absurdity. -
Spy vs. Spy / Spy vs. Spy vs. Spy – Joke and Dagger Dept. (pp.17, 23, 40)
Triple the espionage, triple the sabotage in this Cold War parody series. -
Unspoken Messages in TV Commercials – Sponsor Speak Dept. (p.18)
The real meaning behind those overly cheerful ad lines. -
Show Biz Celebrities in Everyday Life – Off But Still “On” Dept. (p.20)
A jab at how stars behave when the cameras are off. -
Future Sales Gimmicks for Conservative Institutions – Previews of Drumming-Up Attractions (p.24)
Wild ideas to market the blandest institutions. -
MAD’s Seed and Garden Catalogue – Hoe-Hum Dept. (p.29)
Cultivate comedy with these absurd horticultural offerings. -
The Lighter Side of the Boss – Berg’s-Eye View Dept. (p.32)
Dave Berg delivers more workplace humor with his classic observational style. -
TV Commercial Aids – Out, Damned Spot! Dept. (p.37)
Mocking ridiculous TV product demos that promise miracles. -
Crazy Fists (Another Gutsy MAD Movie) – Socko B.O. Dept. (p.41)
A punchy film parody in full MAD cinema flair. -
Baseball Foto-Plays – Out of Left Field Dept. (p.14)
A photo-driven parody of America’s pastime.
Quote from Alfred E. Neuman:
“One of the biggest improvements we could make in the American Home is to take the scale out of the bathroom and put it in front of the refrigerator!”
A well-preserved issue that captures the clever, chaotic brilliance of MAD in the heart of the 1960s. A must-have for collectors of mid-century satire and pop culture parody.