Cover of Look Magazine dated February 1, 1938 featuring Sonja Henie, the Olympic gold medalist and Hollywood film star, performing on ice with vibrant colors and promotional offers, set against a blue curtain.
Interior page of Look Magazine from February 1, 1938 showcasing a vintage advertisement for 'Pink Tooth Brush,' highlighting dental hygiene with a photo of June Taylor mid-performance, emphasizing beauty and health.
Page from Look Magazine February 1, 1938 depicting a dramatic image of Gladys Swarthout covered in tomatoes, illustrating publicity stunts in Hollywood, surrounded by related articles and imagery.
Interior spread of Look Magazine February 1, 1938 featuring various photographs and articles, including Japanese Buddhists testing faith through unconventional experiments, along with advertisements from the era.
Look Magazine February 1, 1938 cover featuring Sonja Henie, a renowned Olympic gold medalist and film star. The vibrant design showcases Henie in a glamorous style, reflecting the sports and beauty culture of the late 1930s.
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Cover of Look Magazine dated February 1, 1938 featuring Sonja Henie, the Olympic gold medalist and Hollywood film star, performing on ice with vibrant colors and promotional offers, set against a blue curtain.Interior page of Look Magazine from February 1, 1938 showcasing a vintage advertisement for 'Pink Tooth Brush,' highlighting dental hygiene with a photo of June Taylor mid-performance, emphasizing beauty and health.Page from Look Magazine February 1, 1938 depicting a dramatic image of Gladys Swarthout covered in tomatoes, illustrating publicity stunts in Hollywood, surrounded by related articles and imagery.Interior spread of Look Magazine February 1, 1938 featuring various photographs and articles, including Japanese Buddhists testing faith through unconventional experiments, along with advertisements from the era.Look Magazine February 1, 1938 cover featuring Sonja Henie, a renowned Olympic gold medalist and film star. The vibrant design showcases Henie in a glamorous style, reflecting the sports and beauty culture of the late 1930s.

Look Magazine February 1, 1938 Sonja Henie Cover No Label

Original Magazines
Price:
$19.95

Description

Look Magazine – February 1, 1938 – Sonja Henie Cover – No Mailing Label – Good Condition

This February 1, 1938 issue of Look Magazine features Sonja Henie, the legendary Olympic gold medalist and Hollywood film star, on the cover. Known for revolutionizing figure skating by blending athletic precision with theatrical performance, Henie was at the height of her fame at the time of publication—dominating both the ice rink and the silver screen. This issue offers a vibrant look into the world of sports, glamour, and emerging beauty culture in the late 1930s.

The magazine is in good condition, no address label, and comes with a protective plastic covering. Please see listing photos for full condition details.

Spotlight Feature – Sonja Henie
The cover honors Henie’s widespread appeal as both an Olympic champion and film star. Inside, readers would find content reflecting her influence in entertainment and the evolution of women in sports and media.

Highlighted Photo Feature:

  • "Every Muscle Is Under Control" (p. 3)
    This striking photo captures dancer June Taylor mid-cartwheel—suspended in the air at a London nightclub. The action was frozen using a high-speed exposure of 1/3000 of a second by Dr. Jinx, showcasing both physical control and the technical marvels of early action photography.

Cultural Context and Advertising:

  • Ipana Toothpaste Advertisement – “Pink Tooth Brush”
    An entire page is devoted to a vintage beauty and health campaign featuring the Buchner Deluxe “Pink Tooth Brush,” positioned as a must-have for smart, attractive women.
    Key selling points include:

    • Endorsement by over 1,000 dentists

    • Claims of massaging gums for better circulation

    • A mock conversation between two women marveling at a man’s improved appearance thanks to his oral hygiene

    • The clear message: A beautiful woman cares for her teeth and gums—so should you

This Issue Represents:

  • A blend of sports celebrity culture, photographic artistry, and 1930s consumer marketing

  • A time when beauty, health, and performance were becoming interlinked in popular media

  • The early stages of what would become modern advertising’s focus on aspirational identity and lifestyle

The magazine you see in the photos is the exact one you’ll receive. We offer combined shipping, and all magazines are carefully packaged with protective sleeves.

Feel free to reach out with any questions.

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