Description
Fortune Magazine – November 17, 1980
Cover Feature: Pierre and Jean Troisgros – The Great Chefs of Europe
Condition: Good
This vintage issue is in good condition with minor signs of wear consistent with its age.
The item shown in the photos is the exact copy you will receive.
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SELECTED CONTENTS
Feature Section
38 – The Right Road for OPEC’s Billions – by Herman Kahn
A bold proposal: Gulf oil wealth should help prevent third-world debt collapse—without waste.
45 – ABC Covers Itself – by Rowland Evans
Inside ABC’s turbulent leadership and the tensions between corporate image and journalistic integrity.
50 – One Man’s Treasure Hunt in the Sierra Nevada – by John Quirt
At 85, Michael Milne believes he’s found what the forty-niners missed.
60 – How Not to Index the Economy – by Herman Kahn and Roger Levien
Why the Hudson Institute believes indexing can go too far and undercut progress.
68 – Humana’s Hard-Sell Hospitals – by Gwen Kinkead
This no-frills health-care giant believes streamlined service is the cure for high-cost medicine.
84 – Who Is Mass-Marketing the Great Chefs of Europe? – by Lynda Snyder Haynes
From signature sausages to frozen pastries—Europe’s top chefs go commercial.
95 – Scripto Erases Its Past – by Lynda Snyder Haynes
Back from exile, this iconic pen and lighter company reinvents itself for a new era.
102 – How Fingerhut Beat the Recession – by Herbert E. Meyer
A catalog retailer finds success selling smart to America’s working poor.
106 – The Bruising Businessman Behind Calvin Klein – by Walter McQuade
The business brawn behind one of fashion’s sleekest brands—and the money muscle that made Calvin Klein global.
121 – The $150-Million Cigarette – by Arthur H. Liska
A deep dive into R.J. Reynolds’ boldest product gamble: launching a brand with unprecedented investment.
FRONT SECTION
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6 – The Editor’s Desk
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9 – Business Roundup
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A noisy season for the economy and bloated inventories
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15 – In the News
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Westinghouse bets on cable, J.P. Stevens arbitration, Union Oil's setbacks, and more
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27 – Bed and Board – by Walter McQuade
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A high-rise hotel that captures the sleek spirit of New York
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33 – Keeping Up – by Daniel Seligman
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129 – Personal Investing – by A. F. Ehrbar
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How inflation may not be the enemy of stocks after all
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135 – Books and Ideas – by Andrew Hacker
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Exploring a new wave of economic texts
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140 – Letters to Fortune