Description
Fortune Magazine – March 24, 1980
Cover Feature: Walter B. Wriston, CEO of Citicorp
Condition: Good
This original vintage issue is in good condition, with minor edge and shelf wear consistent with age.
The exact item pictured is the one you will receive.
Please refer to the photos to verify condition.
We offer combined shipping upon request.
Each magazine comes in a plastic protective covering.
SELECTED CONTENTS
Feature Section
50 – The Failure of Carter’s Anti-Inflation Policy – by Herbert Stein
The Carter administration has underestimated the measures needed to curb inflation, and the economy is paying the price.
57 – The Revolt of the Lenders – by Daniel Seligman
Wall Street's frustration with massive bond losses is prompting a search for alternatives to traditional debt investments.
60 – Government’s Windfall from Windfall Profits – by Stephen Chapman
The new tax on oil profits may hurt companies, but it’s a massive revenue opportunity for governments at all levels.
66 – Citicorp’s Rocky Affair – by Carol J. Loomis
Walter B. Wriston leads Citicorp into the consumer market—but it’s proving riskier than anticipated.
86 – The Multinationals Get Smarter About Political Risks – by Lou Rukeyser
Big corporations are rethinking how they manage risk in volatile political climates.
104 – Making a Drama out of Shopping – by Walter McQuade
Florida’s Burdines department store turns retail into spectacle with its theatrical “superstore” in Boca Raton.
110 – Fiber Optics Finally Sees the Light of Day – by Dan Byles
An innovation that could revolutionize communications: faster, cleaner, and more efficient than copper.
122 – Rotan Mosle: It’s Upon Oil – by Alexander Stuart
This Houston firm’s energy ties have driven success—but not without scrutiny from peers.
132 – A Farm Boy’s Miracle at National Student Marketing – by Ann M. Morrison
The continued reinvention of Allen Jay after early scandal and lessons learned.
139 – How Greyhound Made a U-Turn – by Carol J. Loomis
A thoughtful memo campaign and leadership shift brought the iconic bus line back from the brink.
FRONT SECTION
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6 – The Editor’s Desk
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9 – Business Roundup
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Fed policy under pressure
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Corporate margins feel the squeeze
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15 – In the News
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Highlights include Germany’s Krupp, Lever House changes, and a Japanese auto boom in the U.S.
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25 – On Your Own Time – by Martin Weilnberger
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Exploring the leisure lives of Rochester’s house sitters
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41 – Keeping Up – by Daniel Seligman
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43 – Personal Investing – by Mary Greenebaum
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A closer look at revenue bonds
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149 – A Difference of Opinion – by Frank A. Weil
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The case for a coordinated national policy on recycling
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155 – Letters to Fortune