Description
Fortune Magazine – June 16, 1980
Cover Feature: Donald N. Smith of Burger King
Condition: Good
This original vintage magazine is in good condition, showing minor signs of age-appropriate wear.
You will receive exactly the item pictured.
Please review all images for a full condition report.
We offer combined shipping—just ask.
All magazines are shipped in a plastic protective sleeve for preservation.
SELECTED CONTENTS
Feature Articles
82 – Ford Needs Better Ideas—Fast – by Edward Meadows
The world’s second-largest car company is in trouble. Can it recover?
87 – How to Handle the Next Chrysler – by Sylvia Nasar
Is it time to let failing corporations sink—or save them again?
90 – Burger King Puts Down Its Dukes – by Lee Smith
Under Donald N. Smith, the fast-food giant rethinks its aggressive expansion strategy and franchise battles.
102 – The Brooklyn Boy Who Debugged Loral – by Loeb Krav
Bernard Schwartz revives the defense contractor through radar and Wall Street savvy.
112 – Reforging an Old Steelmaker – by John Durr
Inland Steel adapts to the times with a hybrid of tradition and transformation.
122 – The Down-Home Champs of Jockwear – by Frederick Kaufman
Russell Athletic’s grassroots success on American playing fields.
126 – The Corporation Haters – by Herbert Meyer
The National Council of Churches challenges big business in a crusade against corporate power.
139 – TI’s Home Computer Can’t Get in the Door – by Don Durbin
Texas Instruments stumbles in its ambitious attempt to enter the home computing market.
144 – DNA Can Build Companies, Too – by Sylvia Nasar
Biotech startup Genex leads the charge in gene therapy—with $25 million raised and more on the way.
159 – The Going Gets Lusher for Employees Who Move – by Ann M. Morrison
Relocation packages are booming as companies sweeten the deal for mobile talent.
174 – Fortune’s Directory of the Second 500 Largest Industrial Corporations
Performance rankings and alphabetical index of America’s mid-tier industrial giants.
FRONT SECTION
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4 – The Editor’s Desk
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19 – Business Roundup
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Talk of a balanced budget fades; tax cuts dominate; capital spending slows
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23 – In the News
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Management changes at Burlington Northern, J.C. Penney, Polaroid, and Gillette
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35 – On Your Own Time – by Marian Whitehead
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Sailing in search of humpback whales
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73 – Keeping Up – by Daniel Seligman
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205 – Personal Investing – by Mary Greenewalt
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The high cost of “cost-saving” in life insurance
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211 – A Difference of Opinion
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Alternatives to encourage capital investment
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219 – Letters to Fortune