Description
Fortune Magazine – August 25, 1980
Lee Iacocca Cover – "The Boss as Pitchman" Feature – No Label – Good Condition
This vintage issue is in good condition with light general wear appropriate for its age.
The exact item shown in the photos is the one you will receive.
Please examine all photos to assess overall condition.
We offer combined shipping upon request.
All items come with a protective plastic sleeve.
FEATURED ARTICLES
66 The Boss as Pitchman – by Ann M. Morrison
A look at how CEOs, including Chrysler's Lee Iacocca, are stepping into the spotlight as advertising figures—with surprising success.
34 How to Save Social Security – by A. F. Ehrbar
Two essential policy changes could avert the impending crisis when the baby-boom generation begins to retire.
41 McDonnell Douglas Is Flying Scared – by Lee Smith
Post-DC-10 scandal turbulence is affecting sales and the company's outlook.
44 The Railroads’ Bad Trip to Deregulation – by Rush Loving Jr.
The complex pushback against freeing freight rail from government oversight.
49 A Rail Town Booms
Photo portfolio: Alliance, Nebraska thrives on the resurgence of coal transport.
54 Making the Best of a Bad Year for Cars – by Charles G. Burck
Bankrupt auto dealerships are creating unusual opportunities at auction.
58 Charter Co.’s Chancy Dream
Despite vanishing earnings, Chairman Raymond Mason continues high-stakes deal-making.
74 Export-Import Follies – by Steven E. Plaut
An economist critiques Eximbank’s subsidies and their questionable impact on export growth.
78 Norton Simon’s Great Museum Caper – by Walter McQuade
An inside look at how Simon’s business instincts shaped one of Pasadena’s premier art museums.
85 The Republican Revival – by Michael J. Malbin
The GOP, bolstered by renewed public interest and an energized Reagan campaign, mounts a comeback.
ADDITIONAL CONTENT
-
Business Roundup – Recession outlook, inventory surges, and key shifts in the corporate landscape.
-
In the News – Updates from Genesco, Union Bank, American Brands, Pan Am Building sale, and more.
-
Personal Investing – Why the wealthy are leasing oil rigs (by Aimee L. Romer)
-
Books and Ideas – Understanding regulation and economic policy shifts
-
Bed and Board – A food and wine spotlight on Domaine Chandon
-
Letters to Fortune, Editorials, Crossword, and more