Description
This captivating issue of Forbes Magazine from April 2, 1979, serves as a critical reflection of the economic landscape and corporate strategies of its time, particularly focusing on General Motors. The feature story, entitled General Motors: Correcting Its Global Strategy, delves deep into how GM, despite its dominance in the U.S. marketplace, faced challenges in the international arena. This vintage magazine issue offers a unique perspective on GM’s plans to enhance its global presence in the 1980s, aiming to transform from an "also-ran" into a leader in the worldwide automotive industry.
This particular issue captures a pivotal moment in business history when traditional American corporations were reevaluating their strategies in the face of foreign competition. In addition to the major feature on GM, the magazine offers insights into various business and economic trends, such as the paradox of Italy's economy—declared in crisis yet thriving—and an analysis of foreign investments in U.S. markets. It is not just a magazine but a snapshot of a transformative era in corporate America.
Condition is very good, exhibiting minor wear typical for its age. This collectible item includes a blurred address label, as seen in the images, but overall presents exceptionally well for fans and historians of business.
This magazine is indeed a must-have for collectors, automotive enthusiasts, and investors alike. It provides valuable insights into both General Motors and the wider economic trends of the late 1970s, making it a treasure trove of information for anyone interested in business history.
- Cover Story: General Motors’ Global Strategy - An in-depth analysis of GM's plans to compete globally.
- Economic Trends & Analysis - Features articles on Italy, oil forecasts, and foreign investments.