Cover of the 1954 July McCall's The First Printed Pattern Catalog showcasing a model in a striped swimsuit at the beach.
Side view of the 1954 July McCall's The First Printed Pattern Catalog, highlighting the category listings for dresses, junior and teen fashions, evening wear, and bridal styles.
Close-up of the edge of the 1954 July McCall's The First Printed Pattern Catalog, featuring listings for separates, blouses, skirts, and children's wear.
Bottom view of the 1954 July McCall's The First Printed Pattern Catalog, displaying its title and publishing details.
Page from the 1954 July McCall's The First Printed Pattern Catalog showcasing the McCall's Easy-Rule feature and an Empire Princess dress design, highlighting easier pattern adjustments.
Illustration from the 1954 July McCall's The First Printed Pattern Catalog featuring two Misses' dresses - a black dream dress and a bouffant princess dress, emphasizing vintage fashion styles of the 1950s.
Page of the 1954 July McCall's The First Printed Pattern Catalog presenting coat dress designs with shawl-collared details and fitted styles, showcasing classic 1950s fashion.
Image from the 1954 July McCall's The First Printed Pattern Catalog displaying elegant Mother of the Bride or Groom dress options, with a focus on full skirts and versatile designs.
A page from the 1954 July McCall's The First Printed Pattern Catalog highlighting junior dress styles, featuring striped shirts looking back to vintage children’s fashion trends.
1954 July McCall's The First Printed Pattern showing a page with women's fashion designs including dresses, shorts, and skirts, illustrating elegant silhouettes and classic styles.
1954 July McCall's The First Printed Pattern featuring a page with two women's dress suits, showcasing vintage fashion styles with elegant collars and buttons.
1954 July McCall's The First Printed Pattern highlighting a page about McCall's Fashion Firsts, discussing fashion consultant tips alongside illustrations of dresses.
1954 July McCall's The First Printed Pattern displaying a page of beautiful bell-skirted dresses ideal for bridesmaids, showcasing elegant formal wear designs.
1954 July McCall's The First Printed Pattern illustrating a page featuring women in stylish skirts and blouses, highlighting vintage fashion trends and patterns.
Vintage illustration from the 1954 July McCall's catalog showcasing maternity fashion, highlighting a tunic silhouette and a 4-way maternity wardrobe. A historical piece representing the first printed pattern catalog.
Charming illustrations from the 1954 July McCall's catalog featuring girls' fashion, including a princess jumper and a petticoat dress. A significant catalog that marked McCall's first printed patterns for children's wear.
Stylish illustrations from the 1954 July McCall's catalog displaying tailored slacks and men's fashion accessories like ties and bow ties, representing McCall's first printed patterns.
Colorful illustrations from the 1954 July McCall's catalog depicting various felt motifs and costumes for children, showcasing early design inspirations in sewing patterns.
Cover image of the 1954 July McCall's catalog showing a model in a vintage swimsuit on the beach, marking a pivotal moment in home sewing pattern history.
Roll over image to zoom in Click on image to zoom
Cover of the 1954 July McCall's The First Printed Pattern Catalog showcasing a model in a striped swimsuit at the beach.Side view of the 1954 July McCall's The First Printed Pattern Catalog, highlighting the category listings for dresses, junior and teen fashions, evening wear, and bridal styles.Close-up of the edge of the 1954 July McCall's The First Printed Pattern Catalog, featuring listings for separates, blouses, skirts, and children's wear.Bottom view of the 1954 July McCall's The First Printed Pattern Catalog, displaying its title and publishing details.Page from the 1954 July McCall's The First Printed Pattern Catalog showcasing the McCall's Easy-Rule feature and an Empire Princess dress design, highlighting easier pattern adjustments.Illustration from the 1954 July McCall's The First Printed Pattern Catalog featuring two Misses' dresses - a black dream dress and a bouffant princess dress, emphasizing vintage fashion styles of the 1950s.Page of the 1954 July McCall's The First Printed Pattern Catalog presenting coat dress designs with shawl-collared details and fitted styles, showcasing classic 1950s fashion.Image from the 1954 July McCall's The First Printed Pattern Catalog displaying elegant Mother of the Bride or Groom dress options, with a focus on full skirts and versatile designs.A page from the 1954 July McCall's The First Printed Pattern Catalog highlighting junior dress styles, featuring striped shirts looking back to vintage children’s fashion trends.1954 July McCall's The First Printed Pattern showing a page with women's fashion designs including dresses, shorts, and skirts, illustrating elegant silhouettes and classic styles.1954 July McCall's The First Printed Pattern featuring a page with two women's dress suits, showcasing vintage fashion styles with elegant collars and buttons.1954 July McCall's The First Printed Pattern highlighting a page about McCall's Fashion Firsts, discussing fashion consultant tips alongside illustrations of dresses.1954 July McCall's The First Printed Pattern displaying a page of beautiful bell-skirted dresses ideal for bridesmaids, showcasing elegant formal wear designs.1954 July McCall's The First Printed Pattern illustrating a page featuring women in stylish skirts and blouses, highlighting vintage fashion trends and patterns.Vintage illustration from the 1954 July McCall's catalog showcasing maternity fashion, highlighting a tunic silhouette and a 4-way maternity wardrobe. A historical piece representing the first printed pattern catalog.Charming illustrations from the 1954 July McCall's catalog featuring girls' fashion, including a princess jumper and a petticoat dress. A significant catalog that marked McCall's first printed patterns for children's wear.Stylish illustrations from the 1954 July McCall's catalog displaying tailored slacks and men's fashion accessories like ties and bow ties, representing McCall's first printed patterns.Colorful illustrations from the 1954 July McCall's catalog depicting various felt motifs and costumes for children, showcasing early design inspirations in sewing patterns.Cover image of the 1954 July McCall's catalog showing a model in a vintage swimsuit on the beach, marking a pivotal moment in home sewing pattern history.

1954 July McCall's The First Printed Pattern Huge Store Retail Counter Catalog

Original Magazines
Price:
$100.00

Description

1954 July McCall's The First Printed Pattern Catalog

Own a piece of sewing history with this original 1954 July McCall's The First Printed Pattern Catalog. Marking a pivotal moment in home dressmaking, this special edition is celebrated as McCall’s first fully printed pattern catalog, transitioning from sketches to photographically illustrated designs that brought fashion to life on the page.

This groundbreaking issue showcases the elegant silhouettes and classic styles of the early 1950s, offering a wide selection of daywear, formal attire, and seasonal pieces for women, juniors, and children. With its historic value and timeless design inspiration, this catalog is a true collector’s gem.

Highlights include:

  • Misses’ dresses, coats, and suits

  • Children’s wear and teenage fashion

  • Aprons, casual sets, and eveningwear

  • A revolutionary layout featuring photographic garment presentations

Condition:
The item is in good condition, especially for its age. The catalog pictured is exactly the same item you will receive. Please review the photos carefully to assess condition.

Additional Information:

  • Combined shipping is available upon request

  • Each catalog is shipped in a plastic protective covering for preservation

A must-have for vintage sewing enthusiasts, fashion historians, and collectors of McCall’s memorabilia, this 1954 catalog stands as a milestone in the evolution of home sewing publications.

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