Description
1948 McCall Styles Spring Pattern Book Catalog – “Bevy of Beautiful Blouses”
This original 1948 McCall Styles Spring Pattern Book Catalog showcases a timeless spread titled “Bevy of Beautiful Blouses”, capturing the elegance and craftsmanship of post-war women’s fashion. With hand-illustrated garments in vivid hues and finely detailed accessories, this catalog highlights blouse patterns that reflect the refined femininity of the late 1940s.
Condition:
The catalog is in good condition. The item being pictured is exactly the one you will receive. Please check the photos for condition reference. All of our items come with a plastic protective covering.
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✨ Style Overview:
A curated selection of McCall blouse patterns ideal for daywear, office attire, or evening dressing. Each style features sophisticated details, from cinched waists to artful necklines, with McCall pattern numbers printed alongside.
🧵 Notable Styles:
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McCall 7144 – Classic button-up with gathered sleeves and a sharply tailored fit
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McCall 7122 – Dramatic long-sleeved blouse with an oversized bow at the back—perfect for statement looks
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McCall 7002 – Sweetheart neckline with puff sleeves, paired with a striped skirt for contrast
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McCall 7099 – Soft bishop sleeves and a tie waist lend this blouse elegant drape and movement
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McCall 7000 – Turtleneck-style blouse with dolman sleeves, accessorized with gloves and pearls for timeless polish
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McCall 7051 – Features pleated detailing and a delicate collar, ideal for both formal and casual styling
🎨 Artistic Features:
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Illustrated in lush tones—lavender, emerald, coral, and navy
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Models accessorized with hats, gloves, and costume jewelry, highlighting 1940s sartorial norms
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Figures are posed gracefully, evoking the aspirational, ladylike charm of the era
This catalog is a rich visual archive of McCall's mid-century design aesthetics—perfect for collectors, sewing enthusiasts, vintage fashion researchers, or anyone who appreciates the tailoring and artistry of 1940s womenswear.