Description
1948 McCall Spring Pattern Book Catalog – “Spring Prints” & “Give These a WHIRL”
This is an original 1948 McCall Spring Pattern Book Catalog, a charming post-war fashion publication showcasing the elegance and versatility of mid-century dressmaking. Bursting with vibrant illustrations and numbered sewing patterns, this catalog offered American women a practical yet stylish way to refresh their wardrobes at home—just in time for spring.
Condition:
The catalog is in good condition. The item being pictured is exactly the one you will receive. Please check the photos for condition reference. All of our items come with a plastic protective covering.
We do offer combined shipping—just ask.
Highlights Include:
Left Page – “SPRING PRINTS”
A celebration of fresh florals and graphic prints with flattering silhouettes:
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Pattern 7114: A fitted bodice dress with a belted waist, styled with a red hat—classic and polished.
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Pattern 6934: A buttoned-down floral dress with cap sleeves—simple, breezy, and feminine.
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Pattern 7047: A shirtwaist dress with a full skirt, seen in a seated pose—ideal for daywear.
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Includes a style noted as a “Button-downer with shawl collar and belled fullness.”
These styles reflect both street-smart utility and tailored refinement, emphasizing ease and elegance.
Right Page – “Give These a WHIRL”
Patterns 7135–7138 designed for movement and youthful charm:
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Wide and Young: Features flared skirts and snug waists—perfect for spring spins and spirited motion.
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Slim and Sophisticated: Sleek cuts for refined flair—balancing comfort with understated glamour.
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Colorful illustrations show dresses in vibrant yellow, earthy brown, and metallic blue tones, with varied sleeve styles and skirt shapes, all crafted for “whirl appeal.”
Targeted at “young people of all ages,” the page invites home sewists to create garments as lively as their lifestyles.
A delightful addition to any vintage sewing, fashion, or ephemera collection, this 1948 McCall catalog captures the optimism and grace of postwar American fashion in handmade form.